Big Step Marketing Blog

News, Tips and Advice in the world of web development, internet and direct marketing for small to medium-sized business owners.

A Useful Negative Keyword List

Here's a list of negative keywords by category that most can use to start making their adwords program more cost-effective. 

All programs should be checked monthly and your negative keyword list should grow as you learn from your visitors.

Call us if you need help managing your campaign, we have programs for every budget.


Avoiding Job Seekers

career
careers
employment
employ
hire
hiring
hr
intern
interns
internship
internships
job
jobs
job hunting
pay
recruiter
recruiting
resume
resumes
salaries
salary

Research Keywords:

about
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is

Avoiding Info Only Seekers:

association
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers

Avoiding Education Seekers:

class
classes
college
colleges
course
courses
education
school
schools
training
universities
university

Avoiding the Cheap Deal Seekers:

bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders

Avoiding Price Sensitive:

low cost

low-cost

price
prices
pricing

Avoiding DIY:

craft
crafty
crafts
create
creating
diy
do it yourself
hand made
handmade
homemade
home made
how to
help with
make
making

Avoid Legal Advice Seekers:

act
comply
compliance
law
laws
legal
legality
legislation
rules
regulation
regulations

Avoiding XXX:

naked
nude
nudist
porn
pornography
sex
sexy
xxx

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