|2016 Digital Marketing Trends
It’s expected that you will start to see an explosion of video ads on the internet. Mobile video ad spending tripled in 2015 (venturebeat.com)! It’s only natural that as faster internet speeds become more and more affordable, we seek out content that is easy to consume. This means watching more videos for most people. Look to convert important product and service benefits to video and entertain ways to use that better in your website and marketing plan. Concise videos will become more and more popular, useful, and necessary. Learn more about the benefits of short sales videos.
Mobile vs Desktop
In 2015, mobile traffic overtook desktop. If you don’t have a mobile-friendly website, you are behind the curve and your site is likely being punished by the search engines in search results. Your mobile ranking and how your site is set up to convert on mobile devices is a concern. If you’re not sure if your site is mobile-friendly, visit our website for more info.
Digital Assistant Search is on the Rise
Apps like SIRI are on the increase and automated, voice-activated search will increase. As this trend continues, it’s important to start looking at ways to optimize your website for them including the use of rich snippets, schema tags, citation consistency and growth.
Content and More Content
Companies large and small that don’t have a content marketing strategy will likely suffer. Even very small companies need to stay active with blogs and social media posts on past jobs, happy customers and success stories.